Local Florists: A Great Marketing Strategy
When you are either new or old in the floral business, chances are, you have been bombarded by magazines and online articles of the “must haves” when it comes to marketing or advertising your business.
What they recommend to these business owners is to have a website to make their presence known online and on top of this, they also need an SEO provider so that people will find them online. They would argue that because you are now facing a global market where there are so many competitors, you have to stand out and increase you visibility in the virtual world where tiny you, can easily compete with mass-market retailers.
The benefits of SEO which is ranking top spots in search results and driving traffic to your website which will also increase your customer base will be yours not only for months but also for years. So when you start getting your high ranking through SEO then this means you get a lot more customers and a lot more sales for your flower business.
The 10 Best Resources For Florists
Then you need to get competent content writers and continue to build your list, create leads and from these leads offer perks, close the deal and on and on. This to many is how you market your business. To them, websites are used to have your online presence in this manner.
Lessons Learned from Years with Florists
However, the niche of a local flower shop is not out there. Your niche is people in your residences and fellow business owners in your area. You don’t have to spend marketing dollars on people whom you can’t serve, spend it on increasing your business in your local community.
What you can do are host free informational classes in schools and organizations, partner with a local restaurant and offer clients a special treat, or record community activities that are adorned with your flowers, and you can also donate flowers to community events. You do not need to employ a search engine optimizing machinery because it’s a question of involving yourself to the various activities within your local neighborhood. If you do these activities regularly then your business will be known throughout your community. And I tell you, it is more effective and realistic.
Local flower businesses will do well with a website because here your community will know about your events and activities and new flowers or arrangements in your local shop rather than spend much on publishing in newspapers and magazines which are quite expensive. Use the website as your alternative channel. This is useful to let your customers gain new information from your business.
It is also good to have a social media account where you, your friends and associates can converge while they are away or busy with something else. This can also be a platform for promoting your flower business to their kin and other relations.